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首页> 外文期刊>Journal of health communication >Formative research and development of an evidence-based communication strategy: The introduction of Vi typhoid fever vaccine among school-aged children in Karachi, Pakistan
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Formative research and development of an evidence-based communication strategy: The introduction of Vi typhoid fever vaccine among school-aged children in Karachi, Pakistan

机译：循证交流策略的形成性研究与开发：巴基斯坦卡拉奇向学龄儿童引入Vi伤寒疫苗

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摘要

The authors conducted formative research (a) to identify stakeholders' concerns related to typhoid fever and the need for disease information and (b) to develop a communication strategy to inform stakeholders and address their concerns and motivate for support of a school-based vaccination program in Pakistan. Data were collected during interactive and semi-structured focus group discussions and interviews, followed by a qualitative analysis and multidisciplinary consultative process to identify an effective social mobilization strategy comprised of relevant media channels and messages. The authors conducted 14 focus group discussions with the parents of school-aged children and their teachers, and 13 individual interviews with school, religious, and political leaders. Parents thought that typhoid fever was a dangerous disease, but were unsure of their children's risk. They were interested in vaccination and were comfortable with a school-based vaccination if conducted under the supervision of trained and qualified staff. Teachers and leaders needed information on typhoid fever, the vaccine, procedures, and sponsors of the vaccination program. Meetings were considered the best form of information dissemination, followed by printed materials and mass media. This study shows how qualitative research findings can be translated into an effective social mobilization and communication approach. The findings of the research indicated the importance of increasing awareness of typhoid fever and the benefits of vaccination against the disease. Identification and dissemination of relevant, community-based disease and vaccination information will increase demand and use of vaccination.
机译：作者进行了形成性研究（a）识别利益相关者对伤寒的担忧以及对疾病信息的需求;（b）制定沟通策略以告知利益相关者并解决他们的担忧，并激发对学校疫苗接种计划的支持在巴基斯坦。在互动式和半结构式焦点小组讨论和访谈中收集数据，然后进行定性分析和多学科协商过程，以识别由相关媒体渠道和信息组成的有效社会动员策略。作者与学龄儿童的父母及其老师进行了14次焦点小组讨论，并与学校，宗教和政治领导人进行了13次个人访谈。父母认为伤寒是一种危险的疾病，但不确定孩子的风险。他们对疫苗接种感兴趣，并且如果在训练有素的合格人员的监督下进行基于学校的疫苗接种，他们会感到满意。教师和领导者需要有关伤寒，疫苗，程序和疫苗接种计划发起人的信息。会议被认为是传播信息的最佳形式，其次是印刷材料和大众媒体。这项研究表明如何将定性研究结果转化为有效的社会动员和沟通方法。研究结果表明，增加对伤寒意识的认识以及针对该疾病的疫苗接种的益处。识别和传播有关社区疾病和疫苗接种的信息将增加对疫苗接种的需求和使用。

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