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首页> 外文期刊>Journal of health communication >Evaluation of a direct mailing campaign to increase physician awareness and utilization of a quitline fax referral service.
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Evaluation of a direct mailing campaign to increase physician awareness and utilization of a quitline fax referral service.

机译：评估直接邮寄活动，以提高医师的意识和使用戒烟热线转介服务。

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Research has shown that fax referral services play an important role in linking people who are ready to quit tobacco use with effective cessation support provided through telephone-based quitlines. While many states have implemented fax referral services to assist health care providers in connecting their patients to quitlines, few published studies delineate optimum ways to promote this service to providers, particularly the role of direct mail educational campaigns. This is one of the first studies to evaluate the effectiveness of a small-scale educational and promotional campaign designed to increase health care providers' awareness and utilization of a state tobacco cessation quitline fax referral service. The campaign included a direct mailing to 6,197 health care providers in North Carolina. The mailing consisted of a large tube, in the shape of cigarette, with enclosed fax referral promotional materials. An 8-month follow-up survey was mailed to a 10% random sample of family physicians, pediatricians, dentists, and orthodontists who were sent the promotional tube mailing. Valid surveys were returned by 271 providers (response rate = 46%). Forty-four percent of respondents remembered receiving the tube mailing, and 40% reported familiarity with the fax referral service. While only 3.5% of respondents reported referring a patient to the quitline using the fax referral service in the previous 6 months, almost one-third reported an intention to use the fax referral service in the future. The pilot promotional campaign increased awareness of the fax referral service more than service utilization. While increased utilization of the service by health care providers appears promising, additional research is needed on how to maximize educational and promotional campaigns that influence clinician fax referral behaviors. The results of this study can help guide the development of future fax referral promotional campaigns to increase clinician access to and utilization of state quitlines.
机译：研究表明，传真转介服务在将准备戒烟的人与通过电话戒烟热线提供的有效戒烟支持联系起来方面发挥着重要作用。尽管许多州已实施传真转诊服务以帮助医疗保健提供者将其患者连接到戒烟热线，但很少有已发表的研究描述了向提供者推广此服务的最佳方法，特别是直接邮件教育活动的作用。这是评估旨在提高医疗保健提供者对国家戒烟戒烟热线传真转介服务的认识和利用的小型教育和促销活动的有效性的首批研究之一。该运动包括直接邮寄给北卡罗来纳州的6,197家医疗保健提供者。邮件由一根大香烟状的管子和所附的传真推荐宣传材料组成。进行了为期8个月的随访调查，并随机发送了10％的家庭医生，儿科医生，牙医和正畸医生的样本，并向他们发送了促销管邮件。 271位提供者返回了有效的调查（答复率= 46％）。百分之四十四的受访者记得收到管式邮件，而百分之四十的受访者表示熟悉传真转介服务。虽然只有3.5％的受访者表示在过去6个月中使用传真转介服务将患者转介到戒烟热线，但近三分之一的受访者表示将来有意使用传真转介服务。试点促销活动对传真转介服务的了解比对服务利用的了解更多。尽管医疗保健提供者对服务的更多利用看来是有希望的，但仍需要进行更多的研究，以研究如何最大程度地影响临床医生传真转诊行为的教育和促销活动。这项研究的结果可以帮助指导将来的传真推荐促销活动的发展，以增加临床医生使用州戒烟热线的机会。

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