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首页> 外文期刊>Journal of health communication >Campaigns and cliques: Variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity
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Campaigns and cliques: Variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity

机译：运动和集团：反吸烟运动的效果随同龄青少年群体身份的变化

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摘要

Identity-based strategies have been suggested as a way to promote healthy behaviors when traditional approaches fall short. The truth? campaign, designed to reduce smoking in adolescents, is an example of a campaign that uses such a strategy to reach youth described as being outside the mainstream. This article examines the effectiveness of this strategy in promoting antitobacco company beliefs among youth. Survey data from 224 adolescents between 14 and 15 years of age were used to examine whether the truth? campaign was more or less effective at reaching and promoting antitobacco company beliefs among youth who identify with nonmainstream crowds (deviants and counterculture) versus those who identify with mainstream crowds (elites and academics). Analyses revealed that adolescents who identified as deviants and counterculture were more likely to have been persuaded by the truth? campaign. Social identity theory is used as a theoretical framework to understand these effects and to make recommendations for future health campaigns.
机译：当传统方法不足时，基于身份的策略已被建议作为一种促进健康行为的方法。真相？旨在减少青少年吸烟的这项运动就是一个运动的例子，该运动使用这种策略来吸引被称为主流之外的青年。本文研究了该策略在青少年中促进反烟草公司信念的有效性。来自224名14至15岁的青少年的调查数据被用来检验事实是否正确？在认同非主流人群（偏见和反文化）的年轻人与认同主流人群（精英和学者）的年轻人之间，这项运动或多或少有效地达到了和促进了反烟草公司的信念。分析显示，被认定为越轨行为和反文化的青少年更有可能被事实说服？运动。社会认同理论被用作理解这些影响并为未来的健康运动提供建议的理论框架。

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