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Strategic Uncertainty and Firm Performance: The Mediating Role of Competitive Intelligence Practices

机译:战略不确定性和公司绩效:竞争情报实践的中介作用

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摘要

This study aims to identify the strategic roles of competitive intelligence and to examine the mediating e?ect of competitive intelligence practices on the relationship between perceived strategic uncertainty and firm performance. Data are collected from 123 public listed companies in Malaysia using mail questionnaire survey. The study highlights the essential role of competitive intelligence in supporting strategic decision making and strategic planning as well as in identifying opportunities and threats. Results reveal that perceived strategic uncertainty relates positively to competitive intelligence practices, which in turn, relates positively to firm performance. This paper includes implications, limitations, and recommendations for future studies.
机译:这项研究旨在确定竞争情报的战略角色,并研究竞争情报实践对感知的战略不确定性与公司绩效之间关系的中介作用。使用邮件问卷调查从马来西亚的123家上市公司收集数据。该研究强调了竞争情报在支持战略决策和战略规划以及发现机会和威胁方面的重要作用。结果表明,战略不确定性与竞争情报实践呈正相关,而竞争情报实践又与企业绩效呈正相关。本文包括影响,局限性和对未来研究的建议。

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