BOBST announced that the sales and service organization of Brausse would be expanded to further capitalize on the potential of the stand alone, entry-level brand. Since the acquisition by Bobst Group in January 2011 of a majority share in Gordon Limited, the holding company of Shanghai Eternal Machinery Company LTD, the manufacturer of Brausse and Eterna product lines, the BOBST and Brausse brands have continued their development serving separate market segments. Emilio Corti, Head of Sales for the Business Unit Sheet-Fed at BOBST, said, In BOBST and Brausse we have two discrete brands, each serving different market segments, but both part of the Bobst Group family of companies.
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