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The effectiveness of contemporary Geographical Indications (GIs) schemes in enhancing the quality of Chinese agrifoods - Experiences from the field

机译:当代地理标志(GI)计划在提高中国农产品质量方面的有效性-现场经验

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Food quality problems have frequently been in the news in China leading to growing concerns amongst consumers. Within this context, Geographical Indications (GIs), as an indicator of quality, are becoming increasingly important in the Chinese agrifood market. However, in the face of a number of GI agrifood scandals reported in the last decade, the effectiveness of contemporary Chinese GI schemes in terms of enhancing agrifood quality is becoming questionable. To discover the underlying reasons for this, the paper first provides an overview of Chinese GI schemes and conceptualises 'agrifood quality' using ideas drawn from socio-economic theory and network approaches, with a particular focus on the role of power relationships. It then applies the conceptual framework to case studies examining quality forming processes in three GI networks in Jiangxi Province. The research indicates that the development of Chinese GI networks is driven primarily by the government's intention to increase farmers' and rural incomes, and that the GI schemes examined in this study are characterised by low or basic standards, inappropriate GI issuing procedures and weak government quality inspection programmes. Therefore, the overall conclusion is that the quality of Chinese agrifood products may not be enhanced by GI schemes as currently implemented. (C) 2014 Elsevier Ltd. All rights reserved.
机译:在中国,食品质量问题经常成为新闻,导致消费者越来越担心。在这种情况下,作为质量指标的地理标志(GI)在中国农产品市场上变得越来越重要。但是,面对过去十年间发生的许多地理标志农业食品丑闻,当代中国地理标志计划在提高农业食品质量方面的有效性正受到质疑。为了发现造成这种情况的根本原因,本文首先概述了中国地理标志方案,并使用从社会经济理论和网络方法中汲取的思想对“农产品质量”进行概念化,特别关注权力关系的作用。然后将概念框架应用于个案研究,以研究江西省三个地理标志网络中的质量形成过程。该研究表明,中国地理标志网络的发展主要是由政府增加农民和农村收入的意愿驱动的,并且该研究中所研究的地理标志方案的特点是标准较低或基本,地理标志颁发程序不当以及政府质量较弱。检查程序。因此,总体结论是,目前实施的地理标志计划可能不会提高中国农产品的质量。 (C)2014 Elsevier Ltd.保留所有权利。

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