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首页> 外文期刊>Journal of the American Academy of Nurse Practitioners. >'Deadly spin' on nurse practitioner practice.
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'Deadly spin' on nurse practitioner practice.

机译：在护士执业实践中“致命旋转”。

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In the months leading up to the passage of the Patient Protection and Affordable Care Act in March 2010, the American public was inundated by news reports that were as polarized as the political standpoints held by members of Congress. Depending upon the source, facts were buried in words with a tone of opinion and rhetoric, seemingly intended to sway rather than inform. Amidst tense debate, Wendell Potter, a man with longstanding and high-profile ties to the health insurance industry, emerged from a comfortable retirement to shine a spotlight on the subversive tactics used by health insurance companies who placed the demands of stockholders above the needs of individuals to whom they verbalized support and assurances of quality health care. In June 2009, Potter, former communications chief for The CIGNA Corporation, made national headlines when he testified before a Senate panel on healthcare reform, highlighting the ways in which insurers took steps to "confuse their customers and dump the sick" (Yee, 2010). He admitted to his part in crafting the industry's deception-based public relations strategy on two fronts: (a) a highly visible "charm" offensive spinning an image of insurance companies as advocates for reform, and (b) breeding fear amongst groups in an effort to disseminate misinformation and lies (Potter, 2010). In his book Deadly Spin Potter describes several "Rhetorical Tricks" used in public relations campaigns to skew political debate and spread propaganda. These public relation ploys are described in Table 1.
机译：在2010年3月《患者保护和负担得起的医疗法案》通过前的几个月中，美国公众被新闻报道所淹没，而新闻报道与国会议员所持的政治立场是两极化的。根据消息来源，事实被掩埋在带有观点和修辞的语言中，似乎是在摇摆而不是告知。在激烈的辩论中，温德尔·波特（Wendell Potter）与健康保险业有着长期而著名的关系，他从舒适的退休中脱颖而出，以聚焦于健康保险公司所采用的颠覆性策略，这些策略将股东的要求置于高于股东的要求之上。向他们口头表示支持和保证高质量医疗保健的个人。 2009年6月，CIGNA公司前通信主管波特在参议院医疗改革小组作证时作了全国头条新闻，强调了保险公司采取措施“迷惑客户并倾倒病人”的方式（Yee，2010年） ）。他承认自己在两个方面制定行业欺骗行为的公共关系战略：（a）高度可见的“魅力”攻势纺成保险公司作为改革倡导者的形象，以及（b）在努力传播错误信息和谎言（Potter，2010年）。在《致命旋转波特》一书中，他描述了一些在公共关系运动中用来歪曲政治辩论和宣传的“修辞技巧”。表1说明了这些公共关系策略。

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