Fact or fantasy? Infomercials, telemarketers and especially expensive products often leave us questioning whether we made the right decision. Was it the late night daze that convinced us or the pretty packaging that reeled us into laying out the cash? Was it the fact or the fantasy of the offering that drove us to buy? What enticed us and what entices our consumers? We, as an industry, are still left wondering what it is about premium that helped drive the dollars gained in a year where beauty experienced a mixed bag of results. Why was premium beauty a bright spot?
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