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首页> 外文期刊>Acta Horticulturae >Australian wildflower quality specifications - what can they do for industry?
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Australian wildflower quality specifications - what can they do for industry?

机译：澳大利亚野花质量规范-它们可以为工业做什么？

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摘要

To maintain and build industry reputation and market share, wildflower products from Australian and South African species need to meet buyer expectations. Australian grown wildflowers have been variable in their quality and market presentation, and may not have received the appropriate postharvest care required to ensure maximum vase life for the end customer. To assist in overcoming these issues, detailed quality specifications for 32 wildflower products have been developed to help everyone in the supply chain know what to look for when harvesting, marketing or purchasing flowers originating from Australia and South Africa. Of the 32 products, half are members of the Proteaceae family. Each specification is presented as a full-colour A4 6-page brochure. A full product description covers the flowers, leaves, stem and stages of opening, and is supported by high quality photos to illustrate stages of flower opening from immature to over-mature. Other photos highlight common defects to be avoided at market entry. There are charts describing the attributes of each product, at what stage stems should be harvested, with details on bunching, harvest and postharvest treatments, as well as packaging. There is even advice on how to handle the product for exporters, importers, wholesalers and the consumer. Extensive consultation with industry members and workshops to collect information and test draft specifications ensured the information is commercially relevant. These quality specifications are designed to be used in many ways. Growers and their workers can follow the advice to market consistently good quality flowers that have been given the appropriate postharvest treatments. Exporters, importers, wholesalers and florists, will find information on how to handle these products and how to select and purchase product that will have the optimum vase life. Lastly, everyone in the supply chain, as well as consumers, can learn what is unique about wildflowers.
机译：为了保持和建立行业声誉和市场份额，澳大利亚和南非品种的野花产品需要满足买家的期望。澳大利亚种植的野花的质量和市场表现各不相同，并且可能没有得到适当的收获后护理，以确保最终客户的花瓶寿命最长。为了帮助解决这些问题，已开发出32种野花产品的详细质量规格，以帮助供应链中的每个人都知道在收获，销售或购买来自澳大利亚和南非的鲜花时要寻找什么。在32种产品中，一半是Proteaceae家族的成员。每个规格均以全彩A4 6页手册的形式呈现。完整的产品描述涵盖花朵，叶子，茎和打开的阶段，并附有高质量的照片，以说明花朵从未成熟到过成熟的开放过程。其他照片强调了进入市场时应避免的常见缺陷。有图表描述每种产品的属性，应在哪个阶段收获茎，有关捆扎，收获和收获后处理以及包装的详细信息。甚至还有关于如何为出口商，进口商，批发商和消费者使用产品的建议。与行业成员和车间进行了广泛的协商，以收集信息并测试规格草案，以确保该信息与商业相关。这些质量规范旨在以多种方式使用。种植者及其工人可以按照建议进行行销，以始终如一地销售经过适当采后处理的优质花卉。出口商，进口商，批发商和花店将找到有关如何处理这些产品以及如何选择和购买具有最佳花瓶寿命的产品的信息。最后，供应链中的每个人以及消费者都可以了解野花的独特之处。

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