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Emotionality Differences Between a Native and Foreign Language: Implications for Everyday Life

机译:母语与外语之间的情感差异:对日常生活的影响

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A growing literature examines how affective processing may be weaker in a foreign language than in a native language. This article reviews mechanisms that could underlie this effect and then delves into practical implications. The most common category of explanations is that emotional resonances in the discourse context accrue to utterances because human memory is inherently associative. One application concerns forensic investigations. Compared to emotional phrases in a native language, emotional phrases heard or read in a foreign language elicit weaker skin-conductance responses (SCRs). In one study involving a mock crime, SCRs elicited by a foreign language were high and insensitive to emotionality, suggesting a stress response. A second application is decision making, given recent findings that judgments in a foreign language are influenced by emotional content. This raises the question of how to assess the real-world importance of this provocative laboratory finding. A third application is the emotional and logical appeal of advertising slogans. In multilingual regions, marketers could direct appeals to consumers in their native language to sell luxury items. In contrast, ads using a less proficient or foreign language may be most effective for selling items that will increase work productivity.
机译:越来越多的文献探讨了外语比母语对情感处理的弱点。本文回顾了可能是这种效应的基础的机制,然后研究了实际的含义。最常见的解释类别是,话语语境中的情感共鸣产生言语,因为人类的记忆本质上是联想的。一种应用涉及法医调查。与母语中的情感短语相比,用外语听到或阅读的情感短语会导致较弱的皮肤电导反应(SCR)。在一项涉及模拟犯罪的研究中,由外语引起的SCR偏高且对情绪不敏感,表明存在压力反应。鉴于最近的发现,外语的判断受情感内容的影响,第二个应用是决策。这就提出了一个问题,即如何评估这一具有挑衅性的实验室发现在现实世界中的重要性。第三个应用是广告标语的情感和逻辑吸引力。在多语种地区,营销人员可以用他们的母语向消费者发出呼吁,以销售奢侈品。相反,使用不熟练的语言或外语的广告可能最有效地销售可提高工作效率的物品。

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