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Why Certain Gifts Are Great to Give but Not to Get: A Framework for Understanding Errors in Gift Giving

机译:为什么某些礼物是伟大的但不能得到的礼物:理解礼物赠送中的错误的框架

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摘要

We propose that many giver-recipient discrepancies in the gift-giving literature can be explained, at least partially, by the notion that when evaluating the quality of a gift, givers primarily focus on the moment of exchange, whereas recipients primarily focus on how valuable a gift will be once owned. In this review, we summarize the variety of errors givers make and, more critically, position these errors within our newly developed framework. We hope this framework will provide a single point of reference for those interested in gift giving and spur novel predictions about the causes and consequences of miscalibrated gift choice.
机译:我们建议,礼物赠与文献中的许多赠与受赠者差异可以至少部分地通过以下观念来解释:在评估礼物的质量时,赠与者主要关注交换的时刻,而赠与者主要关注交换的价值礼物将一经拥有。在本文中,我们总结了给与者所犯的各种错误,更重要的是,将这些错误定位在我们新开发的框架中。我们希望该框架将为那些对送礼有兴趣的人提供一个参考,并激发关于错误选择礼物的原因和后果的新颖预测。

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