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首页> 外文期刊>ACM Transactions on Internet Technology >Pay as Your Service Needs: An Application-Driven Pricing Approach for the Internet Economics
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Pay as Your Service Needs: An Application-Driven Pricing Approach for the Internet Economics

机译：作为您的服务需求付费：互联网经济学的应用程序驱动的定价方法

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摘要

Various differentiated pricing schemes have been proposed for the Internet market. Aiming at replacing the traditional single-class pricing for better welfare, yet, researchers have shown that existing schemes can bring only marginal profit gain for the ISPs. In this article, we point out that a proper form of differentiated pricing for the Internet should not only consider congestion, but more importantly, it should provide application specific treatment to data delivery. Formally, we propose an "application-driven pricing" approach, where an ISP offers a number of service classes in terms of a guaranteed quality of service and announces a unit usage price for each class, and content providers are free to choose which class to use depending on the requirement of their applications. Unlike previous studies, we point out that the revenue gain of multi-class pricing under our scheme can be significant. This is because we capture important aspects of application heterogeneity and take the quality of service and price as control knobs. We identify key factors that impact the revenue gain and reveal fundamental understandings on when and why an application-driven multi-class pricing can significantly increase the revenue of ISPs.
机译：已经提出了各种差异化的定价计划在互联网市场上提出。旨在取代传统的单级定价，但研究人员表明，现有计划只能为ISP带来边际利润增益。在本文中，我们指出，互联网的适当形式的差异定价不仅要考虑拥堵，而且更重要的是，它应该向数据交付提供特定的申请。正式，我们提出了一种“应用程序驱动的定价”方法，其中ISP在保证的服务质量方面提供了许多服务类，并宣布每个类的单位使用价格，内容提供商可以自由选择哪个类根据其应用程序的要求使用。与以往的研究不同，我们指出，根据我们的计划下的多级定价的收入增益可能很大。这是因为我们捕获了应用程序异质性的重要方面，并将服务质量和价格作为控制旋钮。我们确定影响收入增益的关键因素，并揭示应用程序驱动的多级定价可以大大增加ISP的收入的何时何时以及为何何时何地和为何揭示基本谅解。

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