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Taste and health concerns trump anticipated stigma as barriers to vegetarianism

机译：品味和健康问题令人担忧特朗普预期的耻辱作为素食主义的障碍

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Meat-eaters report that a number of barriers inhibit them from going vegetarian-for example, perceiving vegetarian diets to be inadequately nutritious, too expensive, unfamiliar, inconvenient, inadequately tasty, and socially stigmatizing. However, research identifying which barriers uniquely predict meat-eaters' openness to going vegetarian is lacking from the current literature. In the present research, accordingly, we conducted a highly powered, preregistered study (N = 579) to identify which barriers uniquely predict openness to going vegetarian. We focused specifically on anticipated vegetarian stigma, given recent qualitative evidence highlighting this attitude as an influential barrier. That is, do meat-eaters resist going vegetarian because they fear that following a vegetarian diet would make them feel stigmatized? Being of younger age, more politically conservative, White, and residing in a rural community predicted greater anticipated vegetarian stigma among meat-eaters. Frequentist and Bayesian analyses converged, however, to suggest that anticipated vegetarian stigma was not a significant predictor of openness to going vegetarian. The strongest predictors of openness were perceived tastiness and perceived healthfulness of vegetarian dieting. These factors-but not anticipated stigma-furthermore explained why men (compared to women) and political conservatives (compared to liberals) were particularly resistant to going vegetarian.
机译：肉类食人报告说，许多障碍抑制他们从素食中抑制它们 - 例如，感知素食饮食不充分营养，过于昂贵，不熟悉，不方便，不太好的鲜美，社会侮辱。然而，研究确定哪些障碍唯一预测肉食人的开放性素食缺乏目前的文献。因此，在本研究中，我们进行了高度动力，预期的研究（n = 579），以确定唯一预测素食的障碍。考虑到最近的定性证据，专注于预期的素食耻辱，突出这种态度作为一种有影响力的障碍。也就是说，肉食人抵抗素食者，因为他们担心素食饮食会让他们感到羞辱吗？年龄较小，更加政治保守，白色，居住在农村社区中，预计肉类食物中的预期素食耻辱。然而，频繁的思想和贝叶斯分析委托旨在提出预期的素食耻辱不是素食的开放性的重要预测因素。最强的开放预测因素被感到惊讶和感知素食节食的健康。这些因素 - 但未预期的耻辱 - 此外解释为什么男人（与女性）和政治保守派（与自由主义者相比）尤其抵抗素食。

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