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首页> 外文期刊>International journal of applied mechanics >Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes
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Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes

机译：通过服务经验和服务方便分析消费者的忠诚度：教练健身类和虚拟健身课程之间的差异

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摘要

The eruption of technology has revolutionized the sports sector, incorporating new elements and new forms, and has therefore targeted sports activities. The inclusion of virtual fitness classes is leading to an increase in the offers available to consumers, expanding the hours that consumers can exercise and leading to a greater variability of customer services. The present study intends to go deeper into the knowledge of the fitness center sector in the Spanish context by evaluating the poorly analyzed area of directed activities, either with a teacher or in a virtual mode, and how these are perceived by the users of the centers. The sample consisted of a total of 1943 users, 1143 of whom were customers who conducted fitness activities directed by instructors, and 800 questionnaires were completed by customers who conducted virtual fitness activities in fitness centers classified as low-cost, medium, and boutique business models. The relationships between service experience, service convenience, satisfaction, and future intentions were analyzed. The results show positive relationships in all the variables studied in the instructor fitness classes. However, they are not significant in some variables studied involving virtual fitness classes.
机译：技术爆发彻底改变了体育部门，纳入了新的要素和新形式，因此有针对性的体育活动。包含虚拟健身课程导致消费者提供的报价增加，扩大消费者可以锻炼的小时数并导致客户服务的更大变化。本研究旨在通过评估与教师或虚拟模式的定向活动的区域不良区域，以及这些研究在教师或虚拟模式中进行评估，以及中心的用户如何感受到这些研究。该样本由1943名用户组成，其中1143人是由教师指导的健身活动，800个问卷由归类为低成本，中等和精品商业模式的健身中心进行虚拟健身活动的客户完成。分析了服务经验，服务方便，满意度和未来意图之间的关系。结果显示了教练健身类中研究的所有变量中的正相关关系。然而，在涉及虚拟健身类的一些变量中，它们并不重要。

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