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Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study

机译：低成本航空公司业务模式挑战：瑞安航空案例研究

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摘要

In recent decades, low-cost airlines have proliferated in the European market offering cheap tickets and increasing popularity. This business model, characterised by cost leadership, has been studied on numerous occasions. The case of the Irish airline Ryanair has presented different challenges over the last few years in relation to its stakeholders, who are shaping the sustainability of the current era of air travel. This business model should be adapted to the current demands of the market, such as corporate social responsibility or care for the environment. The functioning of low-cost airlines regarding the use they make of ERP management systems is also analysed. They aim to balance their cost strategy with the development of internal resources and capabilities for the company's long-term strategy. A major current challenge for low-cost airlines is the implementation of ERP management systems to make strategies oriented to the customer, sustainability, and corporate social responsibility.
机译：近几十年来，低成本航空公司在欧洲市场增殖，提供便宜的门票和越来越受欢迎。这种商业模式以成本领导地位为特征，已经在众多场合研究过。爱尔兰航空公司Ryanair的案例在过去几年中呈现出不同的挑战，与其利益攸关方相比，他们正在塑造当前航空旅行时代的可持续性。该商业模式应适应市场的当前需求，例如企业社会责任或对环境的照顾。还分析了对使用ERP管理系统的低成本航空公司的运作。他们旨在通过开发公司的长期战略的内部资源和能力来平衡其成本战略。低成本航空公司的主要目前挑战是实施ERP管理系统，以使策略导向，以使客户，可持续性和企业的社会责任为导向。

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