• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Environment and Ecology >Factors Influencing Consumer Preference for Purchasing of Processed Food Products in Modern Retail Formats -A study in Bengaluru City
【24h】

Factors Influencing Consumer Preference for Purchasing of Processed Food Products in Modern Retail Formats -A study in Bengaluru City

机译：影响消费者偏好在现代零售格式购买食品的消费者偏好 - 在班加罗鲁市的研究中

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Processed foods are any food that has gone through chemical, mechanical or physical processing in the processing industries or at home and which has been altered from its natural state to a new state. These foods include frozen, pasteurized, fried, condensed, dried, dehydrated, canned and homogenized food. The food processing industry has an important role to play in linking the farmers to the final consumers in the domestic as well as the international markets. The consumer preference for processedfood products in Modern Retail Formats are influenced by physiological, psychological and sociological factors. The present study made an attempt to analyze the factors influencing the purchase of processed food products from Modern Retail Formats, the primary data was collected from 60 consumers in Bengaluru city. The study revealed that 50% of the respondents preferred processed food products. Nearly one third of theconsumers are purchasing processed food products once in a week. Easy availability, taste, convenience and quality were the main factors influencing purchase of processed food products by consumers in Modern Retail Formats. The study clearly indicated that there is a wide scope for food processing industries in Bengaluru city, since consumers preference for processed food products is increasing. Hence the study clearly reveals that manufacturers need to ensure that their products meet requirements of consumers in terms of meeting the requirements of easy availability, taste, quality and convenience in the usage of processed food products.
机译：加工食品是在加工行业或家中经过化学，机械或物理处理的任何食物，并且已经从其自然状态变为新状态。这些食物包括冷冻，巴氏杀菌，油炸，冷凝，干燥，脱水，罐装和均质食品。食品加工行业在将农民与国内最终消费者联系起来的重要作用以及国际市场的重要作用。以现代零售格式的加工食品产品的消费者偏好受到生理，心理和社会学因素的影响。本研究试图分析影响购买加工食品的因素，从现代零售格式中，从孟加拉堡市60个消费者收集了主要数据。该研究表明，50％的受访者首选加工食品。近三分之一的TheConsumers在一周内购买加工食品。易于供应，品味，便利和质量是影响消费者在现代零售格式购买加工食品的主要因素。该研究清楚地表明，孟加拉堡市的食品加工行业广泛占食品加工行业，因为消费者偏好加工食品正在增加。因此，该研究清楚地表明，制造商需要确保其产品在满足加工食品的使用方便，品味，质量和便利性方面满足消费者的要求。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号