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Increasing the Impact of Thought Leadership in Crisis Communication

机译：增加思想领导力在危机沟通中的影响

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I argue that the field of crisis communication must move from a positive to a normative science to improve the practice of crisis communication. Through a positive science approach, our field has described and categorized how organizations currently communicate during a crisis. The evidence is clear that the majority of organizations struggle to communicate effectively during these events. As a result, we are reaching our limits for a positive science approach to crisis communication. Future thought leadership should focus on producing and testing normative theories that provide clear guidance to crisis communicators and society about how to communicate effectively. This transition in thought leadership will allow us to make a significant positive impact on society. This article concludes with an interdisciplinary research agenda for moving from a positive to a normative science in our thought leadership.
机译：我认为危机沟通领域必须从一个正常的科学中从一个积极的方式转变，以改善危机沟通的做法。 通过积极的科学方法，我们的领域已描述并分类组织在危机期间目前的沟通方式。 证据清楚，大多数组织在这些活动期间努力沟通。 因此，我们正在达到危机沟通的积极科学方法的限制。 未来的思想领导力应专注于生产和测试规范理论，为危机沟通者和社会提供明确指导，了解如何有效沟通。 在思想领导层中的这种过渡将使我们对社会产生重大积极影响。 本文缔结了跨学科研究议程，以便从我们思想领导力的规范性科学中移动。

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