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首页> 外文期刊>International Journal of Vegetable Science >Marketing Analysis of Indigenous Leafy Vegetables in Tropics
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Marketing Analysis of Indigenous Leafy Vegetables in Tropics

机译：热带地区土着叶蔬菜的营销分析

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摘要

There is economic potential for production of indigenous leafy vegetables (ILVs); however, there has been limited information with regard to their marketing in the tropics. This study examined marketing of ILVs. A total of 250 marketers formed the sample size and questionnaires were used to collect data. Descriptive statistics, gross margin analysis, and multiple regression analysis were used to explain the data. Almost all of the marketers were female and between 31 and 50 years old with some degreeof formal education. Lagos spinach {Celosia agentea L.), Jute mallo {Corchorus olitorus L.), and Amaranth {Amaranthus hybidus L.) were highly preferred by consumers; Crassocephalum rubens S. Moore was highly demanded and brought a high price but was notreadily available. Leaves of Cassava {Manihot esculenta Crantz), African eggplant {Solanum macrocarpon L.), Cowpea [Vigna unguiculata (L.) Walp.], African basil (Ocimum gratissimum L), Wild lettuce (Lactuca virosa L.), Malabar spinach (Basella alba Boiss), and Pumpkin {Cucurbita moschata L.) were consumed but were not displayed for sale because they do not have market value. Average gross margin of N6476.27 (N is the Naira, Nigerian currency; US$1 = N168) was realized per week and marketing efficiencywas less than 1. Multiple regression indicated that purchased price of vegetable, marketing experience, and transportation cost affected gross margin of ILVs at P < 0.01, P < 0.05, and P < 0.10, respectively. The major marketing problem identified was inaccessible road networks. Accessible road networks and encouragement of market information could improve marketing of ILVs in the region.
机译：有经济潜力生产土着叶茂盛蔬菜（ILV）;但是，关于他们在热带地区的营销方面存在有限的信息。这项研究检查了ilvs的营销。共有250名营销人员组成了样品规模和问卷调查，用于收集数据。描述性统计数据，毛利率分析和多元回归分析用于解释数据。几乎所有的营销人员都是女性，31到50岁，正规教育。拉各斯菠菜{CeloSia Agentea L.），黄麻Mallo {Corchorus Olitorus L.）和Amanth {苋属植物气L.）由消费者尤其优选; Crassocephalum Rubens S. Moore非常苛刻，带来了高价，但尚未获得。 Cassava {Manihot Esculenta crantz），非洲茄子{solanum macrocarpon l.），Cowpea [Vigna Unguiculata（L.）Walp。]，非洲罗勒（Ocimum Gratissimum L），野生莴苣（Lactuca Virosa L.），Malabar Spinach（ Basella Alba Boiss）和南瓜{Cucurbita MoSchata L.）被消耗，但没有出售，因为他们没有市场价值。 N6476.27的平均毛利率（N是Naira，尼日利亚货币; 1美元= N168）是每周实现的，营销效率低于1.多元回归表明，购买蔬菜价格，营销经验和运输成本受影响的毛利率P <0.01，P <0.05和P <0.10的ILV分别。确定的主要营销问题是无法访问的道路网络。无障碍的道路网络和鼓励市场信息可以改善该地区ILV的营销。

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