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首页> 外文期刊>Addiction >One size does not fit all: how the tobacco industry has altered cigarette design to target consumer groups with specific psychological and psychosocial needs.
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One size does not fit all: how the tobacco industry has altered cigarette design to target consumer groups with specific psychological and psychosocial needs.

机译：一种尺寸并不适合所有人：烟草业如何改变卷烟设计以针对具有特定心理和社会心理需求的消费者群体。

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AIMS: To identify whether the tobacco industry has targeted cigarette product design towards individuals with varying psychological/psychosocial needs. DESIGN: Internal industry documents were identified through searches of an online archival document research tool database using relevancy criteria of consumer segmentation and needs assessment. FINDINGS: The industry segmented consumer markets based on psychological needs (stress relief, behavioral arousal, performance enhancement, obesity reduction) and psychosocial needs (social acceptance, personal image). Associations between these segments and smoking behaviors, brand and design preferences were used to create cigarette brands targeting individuals with these needs. CONCLUSIONS: Cigarette brands created to address the psychological/psychosocial needs of smokers may increase the likelihood of smoking initiation and addiction. Awareness of targeted product development will improve smoking cessation and prevention efforts.
机译：目的：确定烟草业是否针对具有不同心理/心理需求的个人设计卷烟产品。设计：使用消费者细分和需求评估的相关标准，通过搜索在线档案文档研究工具数据库来识别内部行业文档。调查结果：该行业根据心理需求（缓解压力，唤醒行为，提高绩效，减少肥胖）和社会心理需求（社会接受度，个人形象）对消费市场进行了细分。这些细分市场与吸烟行为，品牌和设计偏好之间的关联被用来创建针对具有这些需求的个人的香烟品牌。结论：为解决吸烟者的心理/心理需求而创建的香烟品牌可能会增加吸烟引发和成瘾的可能性。对有针对性的产品开发的意识将改善戒烟和预防工作。

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