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Situative and product-specific factors influencing consumers' risk perception of household cleaning products

机译:影响消费者风险感知家庭清洁产品的情况和产品特定因素

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In Europe, the Globally Harmonized System of Classification and Labelling of Chemicals (GHS) provides a system for hazard communication for consumer products that includes a signal word, hazard pictograms, and hazard and precautionary statements. However, it is yet unclear whether consumers consider the pictograms as part of their interpretation of the potential hazard or whether other, potentially misleading, attributes are also considered. Previous studies suggest that consumers underestimate the risk of eco-friendly cleaning products, irrespective of the presence of objective risk information. In this study, a 7 x 4 x 2 x 2 mixed-design scenario experiment was conducted with a large sample of Swiss consumers. In seven scenarios (within-factor), the following three aspects were systematically manipulated (between-factors): (1) type of cleaning product, (2) ecofriendly or regular product and (3) GHS pictogram visible or not. Participants were asked to indicate their risk perception and self-reported behaviour regarding each scenario. The results suggest that consumers have a rather accurate estimation of the risk based on scenario and involved cleaning product and correctly identified the most problematic scenarios (e.g., unsafe storage of drain cleaner). However, consumers also exhibited a "green" halo effect for eco-friendly cleaning products by rating the perceived risk for these products lower than for the corresponding regular cleaning products. This offers important implications for further research and policy, as risk perception was also the most important predictor of self-reported behaviour within this study.
机译:在欧洲,全球化学品分类和标签系统(GHS)为消费产品提供了一种危害​​通信系统,包括信号词,危险象形图和危险和预防陈述。然而,目前尚不清楚消费者是否认为象形图是他们对潜在危害的解释的一部分或是否其他潜在误导性,属性也被考虑。以前的研究表明,消费者无论有客观风险信息的存在如何,消费者都低估了环保清洁产品的风险。在这项研究中,A 7 x 4 x 2 x 2混合设计情景实验是用大型瑞士消费者进行的。在七种情况下(因素为单位),系统地操纵以下三个方面(因子之间):(1)清洁产品类型,(2)Ecofriendly或常规产品和(3)GHS象形图可见或不可见。被要求参与者表明他们对每种情况的风险感知和自我报告的行为。结果表明,消费者对基于场景的风险相当准确地估计风险,并涉及清洁产品,并正确识别最有问题的情景(例如,不安全地存储排水机)。然而,消费者也通过评定这些产品的感知风险低于相应的常规清洁产品来表现出生态友好的清洁产品的“绿色”光环效应。这对进一步的研究和政策提供了重要意义,因为风险感知也是本研究中自我报告行为中最重要的预测因子。

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