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Management of perceived e-business risks in food-supply networks: e-trust as prerequisite for supply-chain system innovation

机译:食品供应网络中感知到的电子商务风险的管理:电子信任是供应链系统创新的前提

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摘要

Vertical coordination in food networks is characterized by dynamically changing supply and marketing relationships. E-business provides support and improvement options for vertical coordination processes in food networks. However, adoption of e-business in food networks is low as available e-business offers, as the communication of safeguards for trust and control as a basis for the transaction decision is not realized appropriately. This article analyzes decision preferences for trust generation as the basis for the design of e-business environments for food networks. The analytic hierarchy process is applied to prioritize preferences for different transaction scenarios in food networks.
机译:食品网络中的纵向协调的特点是动态改变供求关系。电子商务为食品网络中的纵向协调过程提供了支持和改进选项。但是,由于没有适当地实现作为交易决策基础的信任和控制保障措施的交流,因此在食品网络中采用电子商务的程度很低。本文分析了信任生成的决策偏好,将其作为设计食品网络电子商务环境的基础。运用层次分析法对食品网络中不同交易场景的偏好进行优先排序。

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