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Ideology and resistance in young people's experiences of health under the ‘imperative of enjoyment’

机译:在“享受必要性”下年轻人健康经验的思想思想

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Abstract This article explores upper secondary school students’ understandings and experiences of health in Denmark, where public health promotions appeal to pleasure. Health promotion thereby taps into capitalist society's ‘imperative of enjoyment’, which reproduces ideological fantasies about the fulfilment of desires through the consumption of health. Based on qualitative empirical material produced through participatory and visual methods during fieldwork conducted in 2012, the analysis shows that relations between healthiness and pleasure are conflated and paradoxical: the students try to fit into society not only by being healthy, but also by enjoying healthiness; but if they fail pleasure, they fail healthiness and experience a loss of individual social value. Although the ‘enjoyment society’ has the potential to produce individualisation and marginalisation, the students in this study actively attempt to subvert its double bind by insisting that collective experiences with peers constitutes the foundation of enjoyable healthiness. Nevertheless, public health promotions that reproduce enjoyment as an imperative, even in the pursuit of health, risk reinforcing young people's resistance towards health.
机译:摘要本文探讨了丹麦高中学生的谅解和健康经验,公共卫生促销活动吸引乐趣。健康促进从而进入资本主义社会的“享受必要”,从而通过健康消费来繁殖欲望的思想幻想。根据2012年进行的实地工作期间通过参与性和视觉方法生产的定性实证材料,分析表明,健康与快乐之间的关系是混合和矛盾的:学生不仅要健康,而且享受健康;但是,如果他们失败的乐趣,他们就会失败并经历个体社会价值的损失。虽然“享有社会”有可能产生个性化和边缘化,但本研究的学生积极尝试通过坚持同行的集体经验构成愉快的健康基础,颠覆其双重束缚。尽管如此,公共卫生促销促进,即使在追求健康方面,甚至在追求健康方面也是一个令人必然的促销,加强年轻人对健康的抵抗力。

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