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首页> 外文期刊>Prevention science: the official journal of the Society for Prevention Research >Exposure to and Content of Marijuana Product Reviews
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Exposure to and Content of Marijuana Product Reviews

机译：大麻产品评论的接触和内容

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摘要

Many individuals now seek out product reviews in order to make an informed decision prior to making a purchase. In this study, we investigate consumers' exposure to and content within product reviews about marijuana because of their potential to shape marijuana purchasing decisions. The terms "weed review," "marijuana review," and "cannabis review" were searched on YouTube on June 10-11, 2015; the team viewed and coded the content of 83 product review videos about marijuana. In addition, we surveyed young adult (18-34 years old) current (past month) marijuana users (n = 742) from across the USA online to assess exposure to product reviews about marijuana and associations with socio-demographic characteristics and marijuana use behaviors. In our content analysis of videos, we observed that the reviewers tended to consume marijuana during the video and often shared personal, favorable experiences towards the marijuana they ingested (e.g., became as high as possible or experienced positive effects on physical and mental health). Most videos normalized marijuana use and could be easily accessed by underage youth. About one third (34%) of the survey participants viewed/sought a product review about marijuana in the past 30 days. In a multivariable logistic regression model, living in a state where recreational use is legal or using multiple forms of marijuana was associated with increased odds of viewing/seeking marijuana reviews. Prevention messages should counter product reviews about marijuana that tend to normalize and promote marijuana use given that they are more readily viewed by individuals who are increasingly susceptible to marijuana's potential harms.
机译：许多人现在正在寻求产品审查，以便在购买之前做出明智的决定。在这项研究中，我们将消费者对大麻产品评论的接触和内容调查，因为他们塑造大麻采购决策的潜力。术语“杂草审查”，“大麻审查”和“大麻回顾”于2015年6月10日至11日在YouTube上搜查;该团队在有关大麻的83个产品审查视频的内容中查看和编码。此外，我们调查了年轻的成人（18-34岁）当前（过去一个月）大麻用户（n = 742）来自美国在线，评估与社会人口统计特征和大麻使用行为的大麻和协会的产品评论。 。在我们对视频的内容分析中，我们观察到审查人员倾向于在视频期间消耗大麻，并且经常对他们摄取的大麻进行分享的个人，有利的经验（例如，对身心健康或经验丰富的积极影响）。大多数视频标准化大麻使用，可以通过未成年青年轻松访问。大约三分之一（34％）调查参与者在过去30天内查看/寻求关于大麻的产品审查。在一个多变量的逻辑回归模型中，生活在娱乐使用是法律或使用多种形式的大麻的状态，与观看/寻求大麻评论的增加有关。预防消息应计数器产品评论，关于大麻倾向于正常化和促进大麻使用，因为他们越来越容易受到大麻潜在危害的人更容易观看。

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