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首页> 外文期刊>Technovation: The International Journal of Technological Innovation, Entrepreneurship and Technology Management >Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry
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Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry

机译：新兴市场节俭创新的商业模式：医疗器械和实验室设备行业的情况

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摘要

This study investigates business models for frugal innovation (i.e. a specific form of resource-constrained innovation) in the medical device and laboratory equipment industry in the context of emerging markets. Based on original data from five case studies, we investigate how firms can set up value creation and value capturing mechanisms to reach new customer segments in remote rural areas with unprecedented value propositions. With this research, we contribute to the literature on frugal innovation and business models in emerging markets. It is among the first empirical studies to apply a fine-grained perspective on resource-constrained innovation in emerging markets. In doing so, we focus on its most disruptive form, which is when these innovations entail entirely new applications. We advance and detail the value proposition for frugal innovation in these industries and argue that frugal innovation create new markets. Further, we show how firms set up their value creation and value capturing mechanisms to achieve the value proposition and identify two distinct Research&Development (R & D) strategies for frugal innovation.
机译：本研究调查了节俭创新的商业模式（即，在新兴市场的背景下，医疗设备和实验室设备行业中的节俭创新（即资源受限创新）。根据五个案例研究的原始数据，我们调查公司如何建立价值创建和价值捕获机制，以实现遥远的农村地区的新客户段，具有前所未有的价值主张。通过这项研究，我们为新兴市场的节俭创新和商业模式有助于文献。它是第一次在新兴市场对资源受限创新应用薄粒色的实证研究之一。在这样做时，我们专注于最具破坏性的形式，这是这些创新征得完全新的应用程序。我们推进并详细调了这些行业节俭创新的价值主张，并争辩说节俭创新创造了新的市场。此外，我们展示了公司如何建立其价值创建和价值捕获机制，以实现价值主张，并确定节俭创新的两个不同的研发（研发）策略。

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