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首页> 外文期刊>The HIM journal >How do users adopt health information from social media? The narrative paradigm perspective
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How do users adopt health information from social media? The narrative paradigm perspective

机译：用户如何从社交媒体中采用健康信息？ 叙事范式视角

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Introduction: A recent trend in health information seeking and sharing is the use of social media. Although there are several benefits to the use of social media for health communication, the quality of health information exchanged on social media is troubling due to its informal, unregulated mechanisms for information collection, sharing and promotion. Therefore, it is important to understand how users adopt health information from social media. Method: Considering the user-generated and storytelling nature of social media messages, this research employed the narrative paradigm perspective to explain the social media health information adoption phenomenon. Specifically, narrative coherence (NC) and narrative fidelity (NF) were hypothesised to have positive effects on the intention to adopt (IA). Additionally, socio-economic status (SES) was viewed as a proxy variable to cognitive capability and was hypothesised to moderate the effects of NC and NF. A scenario-based survey was conducted to test the proposed research model. Results: We obtained a total of 257 valid questionnaires. The results indicated that NF (p < 0.001) had a positive effect on the IA social media health information. The NC (p < 0.01) had no impact on the low SES users but a positive impact on the high SES users. Further, the effect of NF (p < 0.01) on the IA was higher for high SES users than low SES users. Conclusions: NC and NF are two major driving forces in social media health information adoption, and the effect of both narrative paradigm variables depends on the SES users. Implications: Results of this study show how the narrative paradigm, with a focus on the storytelling method of communication rather than logical scientific argument, can not only explain the uptake of health messages from social media, but also provide guidance as to how to create health messages on social media that more effectively target end users.
机译：介绍：最近卫生信息的趋势正在寻求和分享是使用社交媒体。虽然对健康沟通的使用社交媒体有几个好处，但由于信息收集，分享和促销的非正式，不受管制的机制，社交媒体交换的健康信息质量令人不安。因此，了解用户如何从社交媒体中采用健康信息。方法：考虑到社交媒体信息的用户生成和讲故事性质，本研究采用了叙事范式视角来解释社交媒体健康信息采用现象。具体而言，假设叙事连贯（NC）和叙事保真度（NF）对采用的意图具有积极影响（IA）。此外，社会经济地位（SES）被视为对认知能力的代理变量，并假设为中等NC和NF的影响。进行了一种基于情景的调查，以测试拟议的研究模式。结果：我们获得了257名有效问卷。结果表明，NF（P <0.001）对IA社交媒体健康信息具有积极影响。 NC（P <0.01）对低SES用户没有影响，而是对高SES用户的积极影响。此外，对于高SES用户而言，NF（P <0.01）对IA的NF（P <0.01）的影响比低SES用户更高。结论：NC和NF是社交媒体健康信息采用中的两个主要驱动力，叙述范式变量的影响取决于SES用户。含义：这项研究的结果展示了叙事范式如何，重点关注讲故事的沟通方法而不是逻辑科学论证，不仅可以解释来自社交媒体的健康信息，还可以为如何创造健康提供指导社交媒体上的邮件更有效地定位最终用户。

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