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首页> 外文期刊>WSEAS Transactions on Business and Economics >The Influences of Authenticity and Experience Quality on Behavioural Intention in Cultural Heritage Destination
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The Influences of Authenticity and Experience Quality on Behavioural Intention in Cultural Heritage Destination

机译：真实性和体验质量对文化遗产目的地行为意图的影响

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摘要

Cultural heritage tourism is essentially comprised of cultural tourism and heritage tourism. Authenticity of the attractions is unquestionably the most critical success factor for this niche tourism. While authenticity of the "built heritage" has been extensively studied, the authenticity of the presentation of the "local culture" seems to be ignored by past researchers. The main purpose of this study is to investigate the influence of heritage authenticity, and cultural authenticity on behavioural intention in the context of cultural heritage tourism destination. This study also anticipates that the above relationships are mediated by the quality of experiences. This study involving 500 foreign tourists visiting the Malaysia's first World Heritage City, Malacca City used questionnaire survey as the data collection method. The results show that only heritage authenticity is positively related to behavioural intention while cultural authenticity affects behavioural intention via experience quality. Heritage authenticity also shows insignificant relationship with experience quality.
机译：文化遗产旅游基本上由文化旅游和遗产旅游组成。该景点的真实性毫无疑问，这个利基旅游的最关键的成功因素。虽然“建造遗产”的真实性已经过广泛研究，但“当地文化”的呈现真实性似乎被过去的研究人员忽略了。本研究的主要目的是调查文化遗产旅游目的地背景下的遗产真实性和文化真实性对行为意图的影响。本研究还预计上述关系是由经验质量介导的。本研究涉及500名外国游客访问马来西亚第一个世界遗产城市，马六甲城市用问卷调查作为数据收集方法。结果表明，只有遗产真实性与行为意图肯定地相关，而文化真实性通过经验质量影响行为意图。遗产真实性也显示出与体验质量的微不足道的关系。

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