首页> 外文期刊>dmi Review >Deliberate Differentiation by Design: Strategies for Generating Valuable Intellectual Property
【24h】

Deliberate Differentiation by Design: Strategies for Generating Valuable Intellectual Property

机译:设计刻意差异化:产生有价值的知识产权的策略

获取原文
获取原文并翻译 | 示例
           

摘要

Product differentiation and associated intellectual property rights are best arrived at deliberately. They are too important to be left to chance. Companies face a growing imperative to offer unique products, protect that uniqueness, and maintain the competitive advantage it confers. They have a strong opportunity to outperform rivals - if they can establish a difference they can sustain. This is not merely for the sake of being different, or even simply better; it is rather for creating and protecting the valuable distance - an enviable gap - between new product offerings and those of competitors. Such product differentiation is intellectual property, the protection of which is essential to success in our design-sensitive marketplace. Intellectual property rights protect innovations, sustain differentiation, and keep unique products unique.
机译:产品差异化和相关的知识产权最为易于到达。 他们太重要了,不能留下机会。 公司面临着越来越多的必要条件,提供独特的产品,保护这种独特性,并保持它赋予的竞争优势。 他们有强有力的机会来胜过竞争对手 - 如果他们可以建立差异,他们可以维持。 这不仅仅是为了不同,甚至更好; 它宁可创造和保护宝贵的距离 - 一种令人羡慕的差距 - 在新产品产品和竞争对手之间。 这种产品差异化是知识产权,保护它对于我们设计敏感市场的成功至关重要。 知识产权保护创新,维持差异化,并保持独特的产品独特。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号