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首页> 外文期刊>Journal of Applied Communications >Entertainment and Agriculture: An Examination of the Impact of Entertainment Media on Perceptions of Agriculture
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Entertainment and Agriculture: An Examination of the Impact of Entertainment Media on Perceptions of Agriculture

机译：娱乐与农业：考察娱乐媒体对农业看法的影响

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This study was conducted as a follow-up to Ruth, Park, and Lundy's 2005 study, which found that the portrayal of agriculture in reality television programming reinforced traditional stereotypes of agriculture and corresponding schemas. Qualitative focus groups were conducted in July 2005 with undergraduate students at a large southern university. Participants responded to questions about their perceptions of agriculture and then reacted to a short clip from the 2004 film Napoleon Dynamite that featured agriculture. This study substantiated Ruth et alis findings that entertainment media have potential short-term and long-term effects on individuals' perceptions of. agriculture. While portrayals of agriculture in entertainment media may not actually create negative perceptions of agriculture, they may serve as significant reinforcement for existing negative stereotypes and perceptions. Since many young adults hold uninformed stereotypes about agriculture that are reinforced by entertainment media, agricultural communicators are challenged to communicate the significance of agriculture to this audience in a format they perceive as relevant.
机译：本研究作为RUTH，PARK和LUNDY 2005年研究的后续行动，发现现实电视节目中农业的描绘加强了农业和相应模式的传统刻板印象。定性焦点小组于2005年7月在一所大型南方大学进行本科生进行。与会者回应了他们对农业看法的问题，然后从2004薄膜拿破仑炸药到特色农业的薄膜拿破仑炸药。这项研究证实了Ruth et Alis发现，即娱乐媒体对个人的看法具有潜在的短期和长期影响。农业。虽然娱乐媒体的农业描绘可能实际上不产生对农业的负面看法，但它们可能是现有的负面刻板印象和感知的重要增强。由于许多年轻的成年人持有娱乐媒体加强的农业的不知情的刻板印象，农业沟通者受到他们认为相关的形式的挑战，以使农业的意义传达给这次观众。

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