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首页> 外文期刊>Journal of Engineering & Applied Sciences >A Study on the Relationship Between the Organizational Commitment and Intention of Implementation of Internal Employees in Professional Sport Team on the Type of CSR Activities
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A Study on the Relationship Between the Organizational Commitment and Intention of Implementation of Internal Employees in Professional Sport Team on the Type of CSR Activities

机译:专业体育团队在企业社会责任活动类型中实施内部雇员的组织承诺与意图的关系

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摘要

The purpose of this study is to establish effective implementation plans of professional sport clubs for social responsibility activities by determining the type of CSR activities actually implemented by professional sport clubs and the relationship between organizational commitment and intention of implementation. For such purpose, the survey targeting 240 officials from professional sport (baseball, soccer, basketball and volleyball) clubs was carried out using the convenient sampling method. The confirmatory factor analysis, Cronbach?s α, correlation analysis and Structural Equation Model (SEM) analysis were carried out using the SPSS 20.0 and AMOS 20.0 programs for data analysis. The investigation result is as follows. First, it was discovered that the protection of fan?s rights and interests among the types of social responsibility activities of professional sport clubs had a significant influence on the organizational commitment. Second, it was discovered that the organizational commitment had a significant influence on the intention of implementation. Reinforcement of commitment among members towards an organization increases the degree of practice for CSR activities while enhancing the image of team and representing reciprocal attitude to consumers by strategically exposing them.
机译:本研究的目的是通过确定专业体育俱乐部实际实施的企业社会责任活动类型以及组织承诺与实施意图之间的关系,建立社会责任活动的有效实施计划。出于此目的,使用方便的采样方法进行专业体育(棒球,足球,篮球和排球)俱乐部的240名官员的调查。使用SPS 20.0和AMOS 20.0程序进行数据分析,执行确认因子分析,Cronbachα,相关性分析和结构方程模型(SEM)分析。调查结果如下。首先,有人发现,专业体育俱乐部社会责任活动中的风扇的保护权有关对组织承诺产生重大影响。其次,有人发现,组织承诺对实施的意图产生了重大影响。加强成员对组织的承诺提高了CSR活动的实践程度,同时通过战略性地暴露于消费者代表对消费者的互惠态度。

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