GETTING Lreative: Consumer Foods sales team partners with customers for growth

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GETTING Lreative: Consumer Foods sales team partners with customers for growth

机译：入门：消费者食品销售团队与客户合作以实现增长

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Selling to the retail trade isn't what it used to be, says Dennis Johnson, National Sales Manager, Consumer Foods. He and Blue Diamond's three mainstream market Regional Sales Managers, all seasoned professionals, get creative to keep sales growing ina very competitive marketplace where big money and sharp discounting reign supreme. Johnson, who represented Fortune 500 food companies before joining Blue Diamond, explains, "It used to be that you would go to a food buyer with a creative program, unique flavor and package and be assured that you would get distribution. Now, instead of selling groceries, retailers are selling real estate. By that I mean shelf space and floor space for displays. You're not just competing with other items in your product category, but with everybody who wants space in the grocery store. It's all about slotting fees (the up-front cost of getting shelf space) and discounting product prices to make the sale. It can get very expensive."

机译：消费者食品国家销售经理丹尼斯·约翰逊（Dennis Johnson）说，零售业已不再是过去。他和Blue Diamond的三位主流市场区域销售经理都是经验丰富的专业人员，他们富有创造力，可以在竞争激烈的市场中保持销售增长，在这里，大笔钱和大幅折扣占据了主导地位。在加入Blue Diamond之前，代表财富500强食品公司的约翰逊解释说：“过去，您会以具有创意的程序，独特的风味和包装去找食品购买者，并确保您会得到分配。现在，而不是卖杂货，零售商在卖房地产，这是指货架上的空间和展示用的地板空间，您不仅在与产品类别中的其他商品竞争，而且还与每个想要在杂货店中占有空间的人竞争。费用（获取货架空间的前期成本）并打折产品价格以进行销售。价格可能会非常昂贵。”

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《Almond Facts》 |2007年第1期|共3页
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GETTING Lreative: Consumer Foods sales team partners with customers for growth

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