PROVIDING EDUCATIONAL WEBINARS-A MUST-DO ACTIVITY FOR 2021

LISA WERTZBAUGHER

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PROVIDING EDUCATIONAL WEBINARS-A MUST-DO ACTIVITY FOR 2021

机译：提供教育网络研讨会 - 2021的必备活动

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I recently spoke at the 2021 FMA Leadership Summit, providing a presentation titled "Selling in a Virtual World". One of the topics I covered briefly was webinars for providing virtual customer education. I regret the word "briefly" in that last sentence because I feel I should have focused much more on the topic. As a consultant my job is to make objective recommendations for the best path forward; I don't have an agenda to push, and if my advice is passed up, it's no skin off my back. However, I feel that hosting webinars is the single most important virtual strategy companies can implement in 2021, and I'm insistent about it with my clients. Let me tell you why.

机译：我最近在2021届FMA领导人峰会上发表了一篇题为“在虚拟世界中销售”的演讲。我简要介绍的主题之一是提供虚拟客户教育的网络研讨会。我对最后一句话中的“简短”一词感到遗憾，因为我觉得我应该更多地关注这个话题。作为一名顾问，我的工作是为未来的最佳道路提出客观的建议；我没有什么议程要推动，如果我的建议被拒绝了，那也不是我的问题。然而，我认为托管网络研讨会是公司在2021实现的最重要的虚拟战略，我与客户坚持这一战略。让我告诉你为什么。

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《The tube & pipe journal》 |2021年第3期|共2页
作者
LISA WERTZBAUGHER;
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中图分类管道运输;金属压力加工;
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PROVIDING EDUCATIONAL WEBINARS-A MUST-DO ACTIVITY FOR 2021

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