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Socio-economic characteristics and willingness of consumers to pay for the safety of fura de nunu in Ilorin, Nigeria

机译:社会经济的特点和意愿消费者支付fura de努努的安全在台、尼日利亚

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摘要

This study investigated the socio-economic characteristics, safety perception and willingness of consumers to pay premium (WTP) for the safety of fura (a semi-solid cereal-based dumpling) and nunu (West African yoghurt) in Ilorin metropolis, Nigeria. Primary data, generated through the use of structured questionnaires, and purpose interviews were used for the study. Data were analysed using descriptive statistics, logit regression analysis and Pearson correlation. The majority of the consumers were low income earners with low level of education. The consumers were willing to pay extra for safety intervention because of the need to safeguard their health. Income was the only variable that had significant (P=0.01) influence on WTP. Level of education (P=0.05), income (P=0.01) and safety perception (P=0.05) had a positive relationship with WTP. The consumers' willingness to pay premium provides a good baseline for safety intervention throughout the chain of this nutritious product. It is hoped that the safety intervention would safeguard the health of the consumers who are mainly youth, enhance consumers' confidence in the products, ensure food security and ultimately enhance income of the processors who are mainly rural women.
机译:本研究调查了社会经济特点,感知和安全消费者愿意支付溢价(WTP)fura(半固态基于谷物的安全饺子)和努努(西非酸奶)台的大都市,尼日利亚。通过使用结构化的生成调查问卷,采访目的使用的研究。描述性统计,分对数回归分析和皮尔逊相关性。消费者低收入者较低水平的教育。因为需要额外安全干预保护自己的健康。变量有显著影响(P = 0.01)WTP。感知(P = 0.01)和安全(P = 0.05)积极与WTP的关系。提供了一个良好的愿意支付溢价在基线安全干预链的营养产品。干预将安全保障主要是青年消费者的健康,提高消费者对产品的信心,确保粮食安全,最终增强收入主要是农村的处理器女性。

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