The Big Indian Dream Package and NT JEE

Mahalakshmi Sankar

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The Big Indian Dream Package and NT JEE

机译：包和NT JEE印度大梦

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This case study describes the macro-environmental factors responsible for the growth of coaching classes in India with particular reference to NT JEE preparation. The case chronicles the explosive growth in the coaching classes industry fuelled by bigdollar packages promised to IIT graduates. Consumer behaviour related to selecting a coaching class is analysed with particular reference to dissonance-reducing buyer behaviour that parents strive to achieve. The role of advertising appeals and sales promotion through admission and scholarship examinations in influencing consumer behaviour can be debated and analysed. The case study opens up a discussion on the effect of National Education Policy 2020 on the industry.

机译：这个案例研究描述了宏观环境负责指导的发展因素类在印度特别引用NTJEE准备。培训类行业的爆炸式增长由于答应IIT bigdollar包毕业生。选择一个指导类分析特定参考dissonance-reducing买家行为,父母努力去实现。广告诉求和促销的作用通过考试录取和奖学金影响消费者行为可以讨论分析。2020年国家教育政策的影响这个行业。

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来源
《Emerging Economies Cases Journal》 |2021年第1期|1-15|共15页
作者
Mahalakshmi Sankar;
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作者单位

Department of Management studies, VESASC, Mumbai University, Mumbai, Maharashtra, India;

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原文格式 PDF
正文语种英语
中图分类
关键词
Consumer Behavior; Dreams; encapsulatingTelemarketingIndiansCase studieseducation policyDebatesCoachingParentsindustries;

机译：消费者行为;梦想;encapsulatingTelemarketin;

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The Big Indian Dream Package and NT JEE

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