FOUR TYPES OF AD FRAUD

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FOUR TYPES OF AD FRAUD

机译：四种类型的广告欺诈行为

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Bot Traffic a publisher buys "traffic" from a third party, but instead of delivering real visitors the third party sends bots to create page views. Ad insertion a browser extension inserts ads into a website without the publisher's permission. The company behind the fraud makes money by listing the ads in the programmatic ecosystem. Robot Retargeting a fraudster sets up a bot designed to look like a specific kind of consumer, such as a would-be car buyer. After that bot has browsed a combination of web pages that make it appear like a surefire prospect, it clicks on an ad, making ad-targeting companies money.

机译：机器人交通出版商购买“交通”第三方,但不提供真实的游客创建第三方发送机器人页面浏览量。将广告插入一个网站没有出版商的许可。欺诈上市广告赚钱的程序化的生态系统。诈骗犯设立旨在看起来像一个机器人特定类型的消费者,如潜在的汽车买家。的网页,让它看起来像一个成功的前景,点击广告,使广告定位公司的钱。

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《Advertising age》 |2014年第6期|28-28|共1页
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正文语种英语
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关键词
Fraud; AD; Moneywebsitespermissionpage viewsPublishersConsumersWeb pagesforgeryTrafficvandalismThird partyredirection;

机译：欺诈;广告;Moneywebsites权限页面浏览发布商消费者网页伪造流量故意破坏第三方重定向;

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FOUR TYPES OF AD FRAUD

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