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Acquiring customers' requirements in electronic commerce

机译:在电子商务中满足客户需求

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摘要

A key role for Artificial Intelligence technology in electronic commerce is in finding products and services that meet a user's requirements. This may be implemented as a three-stage process of requirements elicitation, product search, and finally product presentation. Alternatively the search of the product space may happen in tandem with the requirements elicitation process. It is also possible to use product presentation as a mechanism to focus and give context to requirements elicitation. A variety of different approaches to this issue of matching products to requirements have been explored in Al research. Thus, while the focus in this paper is on different approaches to requirements elicitation, these related issues of product search and product presentation are also discussed in detail. The paper concludes by placing the other papers in this special issue in the context of this structured overview.
机译:人工智能技术在电子商务中的关键作用是寻找满足用户要求的产品和服务。这可以实现为三个阶段的需求确定,产品搜索以及最终的产品展示过程。替代地,产品空间的搜索可以与需求启发过程一起进行。也可以使用产品表示作为一种机制来集中需求需求并为其提供上下文。在铝的研究中,已经探索了各种不同的方法来解决产品与需求的匹配问题。因此,尽管本文的重点是提出需求的不同方法,但也详细讨论了产品搜索和产品展示的这些相关问题。本文的最后是在此结构化概述的背景下,将其他论文放在本期中。

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