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Expanded Product Lines Bring Year-Round Sales

机译:扩展产品线带来全年销售

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Lang winters and a shift from dairy farming to housing development have brought new sales opportunities to this Vermont dealer. In an area where the growing season is short, the winters are long, and expensive new houses are replacing farms, the L. W. Greenwood & Sons Inc. dealership in central Vermont has thrived for nearly 80 years by broadening its line of equipment for an increasingly non-agriculture clientele. The number of Vermont dairy farms has declined from more than 11,000 in the 1940s to 1,170 licensed dairy herds in 2006. With this change, the Greenwood dealership has shifted from a solely agricultural emphasis to include recreational machines and small construction equipment in its product line. The addition of Polaris all-terrain vehicles (ATV) and snowmobiles in the 1980s has helped boost winter sales.
机译:Lang的冬天以及从奶牛养殖业到住房开发的转变为这家佛蒙特州的经销商带来了新的销售机会。在生长季节短,冬天漫长,昂贵的新房子取代农场的地区,佛蒙特州中部的LW Greenwood&Sons Inc.经销商通过将设备线扩展至越来越多的方式而蓬勃发展了近80年-农业客户。佛蒙特州的奶牛场的数量已从1940年代的11,000多个减少到2006年的1,170个奶牛场。随着这一变化,Greenwood的经销权已从单纯的农业重点转向了休闲机械和小型建筑设备。 1980年代,北极星全地形车(ATV)和雪地摩托的加入有助于提高冬季销量。

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