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Creating a Taxonomy for Mobile Commerce Innovations Using Social Network and Cluster Analyses

机译：使用社交网络和聚类分析为移动商务创新创建分类法

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摘要

Increasing numbers of people are spending time focused on "the third screen" of a mobile device. Through ubiquitous connectivity, personalization, and affordability, such mobile devices have become much more than just entertainment handsets.ln particular, e-commerce has harnessed the power of wireless computing to expand to mobile commerce (m-commerce), thus providing consumers with commercial services on the go. Because such services are often driven by customer input, it is important to consider the relevance of consumers to the development of new service offerings. We therefore dissect innovations in m-commerce by conducting a textual analysis of all filed m-commerce patent applications (over 2,300 in total). By using social network analysis and cluster analysis, we subsequently capture the focal innovation areas in m-commerce and develop a corresponding taxonomy of these innovations. The results clearly illustrate the importance of consumer empowerment and co-creation in the context of m-commerce innovations.
机译：越来越多的人将时间花在移动设备的“第三屏”上。通过无处不在的连接性，个性化和价格可承受性，此类移动设备已不仅仅是娱乐手机。特别是，电子商务已利用无线计算的力量扩展到移动商务（m-commerce），从而为消费者提供了商业用途。服务在旅途中。由于此类服务通常由客户输入驱动，因此考虑消费者与开发新服务产品的相关性很重要。因此，我们通过对所有已提交的移动商务专利申请（总数超过2,300）进行文本分析，剖析了移动商务中的创新。通过使用社交网络分析和聚类分析，我们随后捕获了移动商务中的重点创新领域，并制定了这些创新的相应分类法。结果清楚地说明了在移动电子商务创新背景下增强消费者能力和共同创造的重要性。

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