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Supply chain services contract pricing framework - a case study of electrical distributor

机译:供应链服务合同定价框架-以配电商为例

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摘要

Distributors provide supply chain services to customers through traditional sales channel and contract bidding. While there have been efforts in developing pricing models for traditional sales channel, the extant operations management literature lacks such a model for service contracts dealing with bid prices. This paper presents a structured framework for determining bid pricing by dividing overall bid into two parts: product price and supply chain services price. Opportunities for product and supply chain services are defined and quantified as pricing coefficients. Strategic pricing rules are developed to compute the product pricing opportunity coefficient by considering multiple factors including priority, pricing risks, cost sensitivity, and profitability. Similarly, services pricing opportunity is quantified by developing pricing rules based on cost-to-serve, pertaining to supply chain services contract. Opportunity coefficients are multiplied by desired markup to determine final bid price. The framework is demonstrated through a real world case study of an electrical distributor.
机译:分销商通过传统的销售渠道和合同招标为客户提供供应链服务。尽管已经在努力为传统的销售渠道开发定价模型,但是现有的运营管理文献还缺乏用于处理投标价格的服务合同模型。本文提出了一个结构化的框架,用于通过将整体投标分为产品价格和供应链服务价格两部分来确定投标价格。产品和供应链服务的机会被定义并量化为定价系数。通过考虑多个因素,包括优先级,定价风险,成本敏感性和获利能力,制定了战略定价规则以计算产品定价机会系数。同样,通过基于服务成本制定与供应链服务合同有关的定价规则来量化服务定价机会。机会系数乘以所需的加价即可确定最终出价。该框架通过配电设备的实际案例研究得到了证明。

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