• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Rural Management >OLIVE ENTREPRENEURSHIP IN THE SOUTHERN HEMISPHERE: THE CASE OF NEW ZEALAND
【24h】

OLIVE ENTREPRENEURSHIP IN THE SOUTHERN HEMISPHERE: THE CASE OF NEW ZEALAND

机译：南方半球形的橄榄园：新西兰的案例

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

New Zealand's olive-growing industry has experienced continuous development in recent years; recent reports and success stories not only indicate progress achieved in quantity, but also, and more importantly, in quality. However, to date, research onthis industry and particularly from entrepreneurs' perspective is very limited. For example, little is known about the business goals of olive growers, or challenges they may face while developing their olive groves.The present case study explores thesedimensions of olive growing in New Zealand using a quantitative approach. The findings demonstrate the very developmental stage the olive growers are undergoing, as well as several challenges, including marketing issues, that are limiting the further development of olive growers' operations. Implications include the need to strengthen marketing efforts of the olive oil product, both at a domestic and at an international level, particularly in view of the potential future increase of olive oil production in New Zealand.
机译：近年来，新西兰的橄榄种植业不断发展。最近的报告和成功案例不仅表明数量上取得了进展，而且更重要的是质量上。但是，迄今为止，对该行业的研究非常有限，尤其是从企业家的角度来看。例如，对于橄榄种植者的商业目标或他们在开发橄榄树时可能面临的挑战知之甚少。本案例研究使用定量方法探索了新西兰橄榄种植的这些维度。研究结果表明，橄榄种植者正处于发展阶段，包括市场问题在内的若干挑战限制了橄榄种植者业务的进一步发展。这意味着需要在国内和国际层面上加强橄榄油产品的营销力度，特别是考虑到新西兰未来橄榄油产量的潜在增长。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号