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Representations of Executives on Rural Markets

机译：高管在农村市场上的代表

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摘要

Rural market as a construct has been widely debated, viewed from multiple dimensions and operationalized in more than one way. However, such opera-tionalization of the construct has been a work of academics trying to manipulate the social world drawnfrom several theories with significant rigour. The earlier operationalizations had very little flavour of the practitioner's angle. Unless the practitioners' viewpoints are embedded into the operationalization; the relevance of defining rural markets would be incomplete. In this paper, we attempt to address this concern by considering the way executives represent the rural markets in their daily lives. We developed a scale using the social representations approach and sought responses from over 200 executives. Out of the cluster solutions we received from the executive representations, we observed that there were several overlaps of what rural markets are among the different executives. This article is a preliminary attempt to understand rural marketsand serves the purpose for taking up more related studies in future.
机译：农村市场作为一种结构已经受到了广泛的争论，从多个维度进行了考察，并以多种方式运作。然而，这种构造的操作化一直是学者们试图操纵具有严格意义的几种理论的社会世界的工作。较早的操作几乎没有实践者的角度。除非从业者的观点扎根于实践中;否则，定义农村市场的相关性将是不完整的。在本文中，我们试图通过考虑高管在日常生活中代表农村市场的方式来解决这一问题。我们使用社交代表方法制定了一个量表，并寻求200多位高管的回应。在我们从高管代表那里得到的集群解决方案中，我们观察到不同高管之间农村市场的重叠。本文是了解农村市场的初步尝试，旨在将来开展更多相关研究。

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