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首页> 外文期刊>International Journal of Rural Management >Markets of the poor: opportunities and limits. (Special Issue: Rural marketing.)
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Markets of the poor: opportunities and limits. (Special Issue: Rural marketing.)

机译：穷人的市场：机遇与局限。 （特刊：农村市场。）

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Markets of the poor have attracted much attention in recent years. Unfortunately, there are very few examples of profitable businesses that market socially useful goods in low-income markets and operate at a large scale. However, there are many examples of businesses that profit by exploiting the poor, such as tobacco. Some constraints on free markets are needed to protect the vulnerable consumers - these are the limits to markets of the poor. The poor have many basic needs that continue to be unsatisfied - these are the opportunities offered by the markets of the poor. But, these are not easy opportunities. The challenge is to design profitable business models that sell products and services that benefit the poor and genuinely improve the quality of their lives, at prices they can truly afford. It is necessary to reduce quality in order to reduce costs significantly in most cases, but in such a way that the cost-quality trade-off is acceptable to poor consumers.Digital Object Identifier http://dx.doi.org/10.1177/0973005212461980
机译：近年来，穷人的市场引起了很多关注。不幸的是，很少有在低收入市场上销售社会有用商品并大规模经营的盈利企业的例子。但是，有许多通过剥削穷人而获利的企业，例如烟草。为了保护脆弱的消费者，需要对自由市场施加一些限制-这些是对穷人市场的限制。穷人有许多基本需求仍未得到满足-这些是穷人市场提供的机会。但是，这些都不是容易的机会。面临的挑战是设计可盈利的商业模式，该模式应以他们真正负担得起的价格销售使穷人受益的产品和服务，并真正改善他们的生活质量。在大多数情况下，有必要降低质量以显着降低成本，但这种方式必须使穷人可以接受成本质量的权衡。数字对象标识符http://dx.doi.org/10.1177/ 0973005212461980

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