• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >Electronic commerce technologies and changing product distribution
【24h】

Electronic commerce technologies and changing product distribution

机译：电子商务技术和不断变化的产品分销

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The paper draws on research into retail supply systems. It illustrates a spectrum of retailing strategies adopted by large companies and SMEs in Europe and the USA. It considers the evolving strategies of companies of different types and at different locations in consumer product supply systems. It links these strategies to fundamental shifts in market conditions, and to the impacts of: intensified rivalries between established players; companies invading new territories; and growing competition from new entrants. In large part, these impacts are related to progressive experimentation with, and application of, electronic commerce technologies. They relate both to changes in upstream supply systems, and to use of electronic media such as the Internet and interactive television systems to disseminate product information and to sell products. It is argued that the long-term trend appears to be towards a more 'mixed economy' than is often predicted. The nature of this mix will depend on the abilities of manufacturers and smaller retailers to respond to the growing power of the emerging global retail chains. [References: 29]
机译：本文借鉴了零售供应系统的研究。它说明了欧洲和美国的大型公司和中小型企业采用的一系列零售策略。它考虑了消费品供应系统中不同类型和不同地点的公司的发展战略。它将这些策略与市场状况的根本变化以及以下方面的影响联系起来：既有参与者之间的竞争加剧;入侵新界的公司;以及来自新进入者的日益激烈的竞争。这些影响在很大程度上与电子商务技术的逐步试验和应用有关。它们既涉及上游供应系统的变化，也涉及诸如互联网和交互式电视系统之类的电子媒体的使用，以传播产品信息和销售产品。有人认为，长期趋势似乎是朝着比通常预期的更加“混合的经济”发展。这种混合的性质将取决于制造商和较小的零售商对新兴的全球零售链不断增强的能力做出反应的能力。 [参考：29]

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号