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首页> 外文期刊>International Journal of Vehicle Information and Communication Systems >Pricing innovation: state of the art and automotive applications
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Pricing innovation: state of the art and automotive applications

机译：定价创新：最新技术和汽车应用

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摘要

This paper aims to elaborate on pricing and business models for forthcoming innovative intelligent transportation system devices, limiting its scope, in particular, to in-vehicle driving assistance systems, and suggesting the various possible innovation and pricing strategies with theoretical discussions. The methodology is based on a comprehensive literature review of the major contributions made in the fields of managerial economics and management sciences to the study of pricing strategies and practices and, in particular, the pricing of innovative goods or services, in order to identify the strengths and weaknesses of the various schools of thought. The paper also gathers and analyses the available data on two innovative navigation and safety devices for cars, namely anti-lock braking systems and navigation systems, in order to put forward an initial interpretation. It concludes that there is no formula or even a vague method for determining 'acceptable' price levels or 'trigger points'.
机译：本文旨在详细介绍即将推出的创新型智能交通系统设备的定价和商业模式，尤其是将其范围限制在车载驾驶辅助系统中，并通过理论讨论提出各种可能的创新和定价策略。该方法基于对管理经济学和管理科学领域对定价策略和实践（尤其是创新产品或服务的定价）研究的主要贡献的综合文献综述，以查明优势和各种思想流派的弱点。本文还收集并分析了两种创新的汽车导航和安全装置的可用数据，即防抱死制动系统和导航系统，以便提出初步的解释。结论是，没有确定“可接受的”价格水平或“触发点”的公式甚至是模糊的方法。

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