Having changed its name to Goodfarmer Fruits & Vegetables in October, the Chinese exporter formerly known as Jianong is looking to build up the new brand and expand into eastern Europe. One of China's leading exporters of fresh fruits and vegetables to Europe, Jianong Fruits & Vegetables, has changed its name to Goodfarmer Fruits & Vegetables. Eurofruit Magazine spoke to company director Liu Zijie about this and other recent developments.
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