With a crop of around 900,000 tonnes forecast for the coming campaign, Europe's largest fresh apple marketer is looking to build on last season's excellent results. Forecast apple volumes in the Italian region of South Tyrol may be down this year following a bumper 2007/08 season, but sales prospects are increasing according to growers belonging to the VOG Association, Italy's largest fresh apple producer-marketer. Following last month's annual Prognosfruit conference in Kent, England, the mood amongVOG's senior managers was one of eager anticipation.
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