Addressing consumer perceptions

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Addressing consumer perceptions

机译：解决消费者的看法

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Melissa Speed, director of international member services at the United Fresh Produce Association, lifts the lid on consumer attitudes towards the fresh-cut produce sector. Which of us in the fresh produce industry doesn't wonder what consumers are thinking? Consumer attitudes affect purchasing behavior and purchasing behaviour affects the industry's well-being. For this reason, it is essential that the fresh-cut produce industry understands the issues of greatest concern to its consumers. Armed withconsumer insight, our industry can effectively address and potentially change existing consumer perceptions and maybe even purchasing habits.

机译：联合新鲜农产品协会国际成员服务主管梅利莎·斯皮德（Melissa Speed）解除了消费者对新鲜农产品市场态度的限制。新鲜农产品行业中我们哪个人不奇怪消费者在想什么？消费者的态度会影响购买行为，购买行为会影响行业的福祉。因此，鲜切农产品行业必须了解消费者最关注的问题。有了消费者的洞察力，我们的行业可以有效地解决和潜在改变现有的消费者观念，甚至可能改变购物习惯。

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《Eurofruit》 |2009年第2009期|共1页
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正文语种 eng
中图分类园艺;
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Addressing consumer perceptions

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