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首页> 外文期刊>International Journal of Innovation Management >MERITS OF COLLABORATION WITH POTENTIAL AND CURRENT USERS IN CREATIVE PROBLEM-SOLVING
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MERITS OF COLLABORATION WITH POTENTIAL AND CURRENT USERS IN CREATIVE PROBLEM-SOLVING

机译：解决潜在问题的潜在和当前用户的协作优势

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摘要

Identifying shifts in the needs and behavior of social systems and markets depicts promising new market opportunities for creative organizations. Potential users might be adept in reflecting those shifts and irregularities in collaboration due to their outsider perspective. This paper is a systematic inquiry into the unique contribution of potential users and its embodiment in communication in co-creation activities. Following the principles of grounded theory, contributions and strategies of potential users are contrasted with those of current users within varying dyadic compositions. Tentative propositions pertaining to the merits and limitations of collaboration with potential users and with regard to emergences in varying dyadic compositions are derived. The resulting core category "enriched compensation and improvisation" shows that potential users' contributions unintentionally pervade the collaboration with social, cultural and emotional values, which can be regarded as problem finding as opposed to problem solving creativity. Their willingness to improvise leads to a series of ad-hoc changes to initial ideas which foster transformation when combined. Collaboration with potential users therefore depicts ways to leverage technological competences and shape promising new market opportunities.
机译：识别社会系统和市场的需求和行为的变化，可以说明创意组织有希望的新市场机会。潜在用户可能会因为局外人的观点而擅长在协作中反映这些变化和不规则之处。本文是对潜在用户的独特贡献及其在共创活动中的交流体现的系统研究。遵循扎根理论的原理，将潜在用户的贡献和策略与不同二元构成下的当前用户的贡献和策略进行对比。得出了与潜在用户合作的优点和局限性以及关于不同二进位组合出现的设想。由此产生的核心类别“丰富的补偿和即兴创作”表明，潜在用户的贡献无意间贯穿了具有社会，文化和情感价值的协作，这可以被视为发现问题而不是解决创造力的问题。他们愿意即兴创作，导致对最初想法的一系列临时更改，这些想法在组合时会促进变革。因此，与潜在用户的合作描绘了利用技术能力和塑造有前途的新市场机会的方法。

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