Nature  More loses labels

Nina Pullman

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Nature More loses labels

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waddinxveen—The Dutch organics specialist is doing away with labels and trialling "Natural Branding" on its organic avocados and sweet potatoes with Swedish retailer ica.Dutch organics supplier Nature More has partnered with Swedish retailer ica in alarge-scale trial of laser-branded fresh produce. Dubbed 'Natural Branding', the technique uses laser marking to replace sticky labels and reduce plastic packaging. It has been developed by Spanish firm Laser Food, which has been trialling it on a smallscale across Europe for several years.

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《Eurofruit》 |2017年第502期|共1页
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Nina Pullman;
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正文语种英语
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Nature More loses labels

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