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首页> 外文期刊>Food Policy >Consumers' willingness to pay for eco-friendly apples under different labels: evidences from a lab experiment.
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Consumers' willingness to pay for eco-friendly apples under different labels: evidences from a lab experiment.

机译：消费者愿意以不同的标签购买环保苹果：来自实验室实验的证据。

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摘要

An experiment was conducted in France to evaluate the impact of health and environmental information on consumers' choices between conventional and organic apples. Results show that additional and precise messages about both pesticides use and pesticides residues significantly impact consumers' choices between both products. The experiment also studied the effect of a new label signaling apples that only use few pesticides compared to conventional apples. With elicited willingness-to-pay, we show that the introduction of this new label increases the average participants' surplus whatever the information context for participants, because of a higher quality compared to conventional apples and a lower price compared to organic products. In order to complement this label, a minimum-quality standard imposing the use of few pesticides is socially optimal when initial participants' knowledge is limited.
机译：法国进行了一项实验，以评估健康和环境信息对消费者在传统苹果和有机苹果之间进行选择的影响。结果表明，有关杀虫剂使用和杀虫剂残留的其他准确信息会显着影响消费者在两种产品之间的选择。该实验还研究了与传统苹果相比仅使用很少农药的新型标签信号苹果的效果。在引起支付意愿的情况下，我们表明，引入新标签后，无论参与者的信息环境如何，平均参与者的剩余都将增加，这是因为与传统苹果相比质量更高，与有机产品相比价格更低。为了补充此标签，当最初的参与者的知识有限时，强制使用少量农药的最低质量标准在社会上是最佳的。

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