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首页> 外文期刊>Canadian Journal of Agricultural Economics >The effects of selling complements and substitutes on consumer willingness to pay: evidence from a laboratory experiment.
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The effects of selling complements and substitutes on consumer willingness to pay: evidence from a laboratory experiment.

机译：出售补品和替代品对消费者付款意愿的影响：来自实验室实验的证据。

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摘要

Basic economic theory predicts that a consumer's willingness to pay for a good is affected by the availability of complements and substitutes. In an auction setting, this theory implies that the presence of complements would increase bid prices for a good, while the presence of substitutes would decrease bid prices for a good. We designed an experiment that allows the calculation of inverse elasticities, the inverse-demand equivalent of conventional price elasticities. Our results show that the availability of complements and substitutes affects bids in the expected directions. This finding has important implications for researchers who design experimental auctions.
机译：基本经济学理论预测，消费者购买商品的意愿会受到补充和替代品供应的影响。在拍卖环境中，该理论意味着补品的存在会提高商品的出价，而替代品的存在会降低商品的出价。我们设计了一个可以计算反弹性的实验，反弹性相当于常规价格弹性的反需求。我们的结果表明，补充和替代项的可用性会影响预期方向的出价。这一发现对设计实验性拍卖的研究人员具有重要意义。

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